Imagine your website as a towering structure, a magnificent skyscraper in the bustling city of the internet. Just like a real skyscraper needs strong and sturdy pillars to support its weight, your website needs pillar content to support its search engine rankings and provide valuable information to your visitors.
Pillar content is the foundation upon which your website is built. It’s high-quality, comprehensive content that covers a broad topic related to your business or industry. Think of it as the central hub or nucleus of your website’s content, around which all other related content can orbit.
Pillar content is the ideal place to deliver relevant and engaging information to your visitors. By creating in-depth and well-researched articles and blog posts, you can establish yourself as an authority in your field and demonstrate your expertise to your audience.
Not only does pillar content help to engage and inform your audience, but it also plays a crucial role in boosting your search engine rankings on Google. Search engines like Google reward websites that provide high-quality, informative content that meets the needs of their users. By creating pillar content that addresses key topics and provides value to your audience, you can improve your website’s search engine performance and attract more organic traffic to your site.
So, think of your website’s pillar content as the cornerstone of your online presence. By investing in high-quality, informative articles and blog posts, you can build a strong foundation for your website and establish yourself as a leader in your field.
What good is foot traffic if no one stops to buy anything?
Filler content, on the other hand, is like the decorative trimmings of your website – it’s the content that’s written specifically to target certain keywords and boost your website’s search engine optimisation (SEO).
While filler content may not be as comprehensive or in-depth as pillar content, it still serves an important purpose in your website’s overall content strategy. By creating keyword-focused blogs and articles, you can improve your website’s search engine rankings for specific queries and attract more traffic to your site.
Filler content is often written with a specific keyword or phrase in mind, and is designed to be optimised for search engines. This can include optimising titles, meta descriptions, and using the keyword naturally throughout the content.
While filler content may not be as engaging or informative as pillar content, it’s still important to ensure that it provides value to your audience. Filler content should be well-written and informative, and should provide relevant information to the reader.
However, it’s important to keep in mind that search engines like Google are becoming increasingly sophisticated, and are placing a greater emphasis on high-quality, informative content. This means that simply stuffing your website with filler content that’s optimised for keywords may not be enough to improve your search engine rankings in the long run.
In order to truly succeed with your website’s content strategy, it’s important to strike a balance between pillar content and filler content. By investing in high-quality, informative pillar content that addresses key topics related to your business or industry, and supplementing it with well-written and optimised filler content, you can build a strong foundation for your website’s content and improve your search engine rankings over time.